BBC SuperPower

BBC has an exclusive webpage, SuperPower, to explore "the power of the internet." The webpage harnesses both one-way and two-way communication in providing information to visitors. There are 8 news categories in demonstrating the power of internet:

-On&Off: Documentaries with experimentations
-Blogworld: Stories of some of the best bloggers in the world
-Virtual Revolution: Speakers on the evolution of internet over the past 20 years
-Digital Giants: Interviews with world-renown internet experts such as Google CEO, the founder of Wikipedia
-SuperPower Nation: How multilingual community is formed
-The Power of the Web: How disabled community is formed
-My World: making a short video in my perspective
-More SuperPower Stories: more stories about internet through BBC radio and TV

As the online community about online communities, the SuperPower webpage is provides all types of online marketing tools such as:

-Online Radio
-Podcasts
-Radio (FM, AM, SW)
-e-Newsletter
-Mobile
-Install Widgets
-Twitter


MY THOUGHTS
What I like about SuperPower is the quality of the source: Crediblility, Recency, and Applicability. My favorite page was its statistical page, "Visualizing the Internet," the instant updates on worldwide internet usages even at this moment.

I think it is a great way of promoting the brand in a broader scope, for a traditional media like BBC, to create a resourceful online community. It is especially attractive source to get more information about the power of internet since BBC has the brand image of "international news" source, making its information more applicable to everyone and less biased than other national broadcasts. So BBC is indeed making use of its credible status on TV, airs documentaries, introducing the growing importance of internet and naturally convincing viewers to visit SuperPower to find out more. This way, in turn, increases its website traffic of both SuperPower and BBC main page. In this sense, the Superpower website is an effective way to bring its current viewers online and attract prospective channel-flipping, news-viewers by having an access to latest updates "wherever you leave."
BBC can not only try to transform Inactives into spectators and joiners, but also use viral marketing by listening, talking, and energizing Collectors, Critics, and Creators at the Superpower community. All in all, I think BBC is leveraging the power of internet to increase its brand equity both online and offline, which in turn helps their revenue lines such as advertisements and event sponsors.

Overall, I think it is a great source to learn about the latest, the most comprehensive and the most effective strategies to online marketing.

Source: www.bbc.com/supoerpower