Monday, February 22, 2010

Food Website Design



The key to marketing food products is the desisgn of the website. As visual effect of food is as important as its taste, it is essential that food businesses, especially startup restaurants, display their best look online.

GourmetBusinessSolution (GBS) is a type of online marketing company, speicalized in marketing organic food. It postions as an expert in organic food to portray the image of professional character. The core serivces include the following:

-Marketing for new business startups
-Food sales and distribution
-Marketing and Advertising
-Public Relations
-Finance
-Business Development
-Account Management
-Mass Communications
-Internet Technologies and e-Commerce
-Web-Marketing, Web 2.0
-Graphic Design

One of the merits of consulting an online marketing company is the strong network it has built through years and the expert understanding of particular industry. For example, GBS has a more accurate grasp of which PR distribution site to display the press releases of client restuatnts. In addion, it can more easily get an access to targeted PR distribution site.



For example, a startup Korean restaurnats in Korea takes the advantages of online markeitng to expand its customer-base by consulting an online marketing company (EtoON marketing). The marketing company launches a post-payment service to attract more startup businesses in the midst of recession. Its strategy has the following steps:

1. Analysis on business marketability
2. Review on current menu and developing new menu
3. Study current sales and potential for future growth in sale
4. Meeting with the restaurant owner
5. Implement a profit sharing program


GBS website: http://www.gourmetbusinesssolutions.com/
Korean example: http://www.betanews.net/article/448687

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