1. Portable: since most physical noise in online marketing is the choice of viewers, it is more customized, personal and portable. In other words, it is not constraint to people in certain physical space in certain time.
2. Empowerment: since online marketing is two-way communication, it is an active form of marketing giving empowerment to customers.
3. Convenience: aside from the convenience of portable mobile devices that send the message of online marketing, it is convenient in a sense that marketing can be managed and viewed with one click.
4. Fast: since it utilizes the convenient devices with active viewers, it is faster.
5. Virtual Community: different levels of relationship are built among viewers of similar tastes as companies and customers are constantly leading and following the cyclical trend of sharing ideas. They may different identities in the virtual world.
6. Credibility: the added benefits of active virtual community can be higher relevancy, trust and loyalty.
7. Cost-Effective: it costs less than traditional advertisements. Also, online marketing is less constraint to location and time, it has larger scale of potential customers and yet the result is measurable with number of clicks, for example.
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